Amazon Prime

I contributed to Amazon Prime Video’s Premi Video campaign—an innovative Valentine’s Week initiative that rebranded the platform to spotlight romantic content. The campaign featured beloved characters from shows like Mirzapur and Paatal Lok, reinterpreting love in their unique styles. As the editor for the Premi trailer for Mirzapur, I helped shape a quirky, high-impact video that blended the show’s intensity with an unexpected romantic twist. The campaign achieved impressive results: 24M+ views 587K+ engagements 766 earned media mentions