Wakefit

Crafting content that aligned with Wakefit’s brand voice while staying in tune with evolving social media trends. By closely tracking online conversations, I was able to identify moment marketing opportunities and suggest timely tweets, which gained traction and earned organic mentions from popular pages—extending our reach significantly without paid boosts. This approach contributed to Wakefit’s first in-house organic video reaching over 1.4 million views and 55,000 shares.

Worked on Sleep Internship Season 4, where I helped shape the concept and structure of the gamified finale event. The goal was to create an experience that felt fresh, interactive, and engaging while staying true to the campaign’s lighthearted tone.